She starts Monday. I went to the Pitt site to look at her bio, and in typical Pitt fashion, they took it down already.

Welcome to the winning team, Cayla.

She was an assistant director of marketing there.  Now, I will definitely get blasted for what I am about to say, but I have big shoulders!  First, I do not know her.  Second this is not personal.  I Hope they hired her because in her interviews she said how her hands were tied because there were so many ideas she had and so many things she wanted to do but no one would permit her.  Here is why I said this....
1.  I hope it is the truth
2.  Their football attendance and marketing is and has been abysmal over the last 8-10 years.  They can’t get anyone to the stadium, they almost give tickets away, and even their alumni don’t want to go.
3.   Yes, their basketball program has been poor the last few years, but that is when you need effective marketing.  Their attendance has been poor there also.

We already have poor attendance and marketing.  I remember many mornings when we don’t even get our evening men’s basketball games announced, whether it is 93.7 or little old KDKA!  Okay, venting...but I sure hope they hired her for potential and not based on what PItt has done.  Again, I wish her all the luck in the world!

Not a disagreement here...the issue in marketing and advertisement is to do it for the teams that are average or below average.  We have been mostly below average ( we both won't go over the last 20 years on DU bball.)  So, their fan base has been terrible, though at times this took place even when their teams were "average" especially in football.  So my wonderment is (again, nothing personal) why hire someone whose teams attendance, especially in football, has been terrible even when they were average or went to a bowl game.  Just sayin...again, I wish her good luck!