CLK wrote:

VBC wrote:

Here it is.

I hope they didn't pay much.

I'd prefer Hello Kitty Dukes.

https://goduquesne.com/news/2019/5/15/general-duquesne-athletics-unveils-revitalized-visual-identity.aspx?fbclid=IwAR2Lj7bYUsLEmfk_PmHbS6cxrGQ03J8qa18p5v9LYDgk02RMd5YvBUZcx-s

I hear you my friend.  I don't get it, or the historical connection  The red lion made more sense in that regard. The script D has historical roots.  Are they now going to also change the D on the class rings, and the statue on campus?  Oh well what do I know, I am just one of those nasty curmudgeons.
 

It's for athletics only.  The old D will still be around.

I recognize it is marketing.  Don't get the historical reference in the roll out.  It is not getting much of a review on twitter.  Many saying it looks we copied the Dayton D shape.  

As an oldster, I think the D by itself doesn’t say Duquesne to me. I hope it grows into that. For a bit, the D needs to be accompanied by Dukes or Duquesne so that people associate it to our athletic programs. After a bit, it could grow on me.

Not very good,dissappointed,the logo Duquesne Pa school district has is better than whatever Duquesne University has. The logo doesnt matter,winning games and going to tournament for first time since 1977
is all I am concerned with.I cringe to think how much money was spent on this new logo.

WOW the new logo is Fierce😂. The new era of those Fierce Duquesne Dukes begins thanks to the swoosh. Hopefully ND or the Tide don’t change the team logo to be as fierce as our new D(Please pretend the D is slanted) my iPad has yet to ad Fierce lettering.

VBC - LOVE the kitty logo/mascot!  You should have been on the planning committee!

I think it's brilliant. Duquesne athletics needed a rebrand before moving into the Coop. This is distinctive and sharp. I'm not a fan of the teal but I like the other color schemes a lot, I love the distinctive typeface, and I see this resonating with younger fans. I just hope the merchandising goes beyond the B&N store and the website. Go sell football jerseys and basketball tees at Dick's. Get a bunch of mini-helmets done up.

PS, now I have to throw out 43 years worth of t-shirts and sweatshirts.

yak-rbc wrote:

Wildwood13 wrote:

I know a lot of you youngsters like change, but this is absurd. Not one quality recruit will come to this school because of the old D or this new one. I am so over this LeBron and Nike partnership and the thinking that this is how we are going to obtain our goals.

Actually recruits seem to love it. And we already know the LeBron relationship is a huge selling point for recruits soooo

Yeah not to pile on but that was an aggressive post. No one said the logo is going to go out on the court and make a game winning shot. What is a PROVEN FACT is that recruits put a heavy emphasis on things like uniforms, facilities, amenities, athlete living areas etc. (basically everything but the academics) when picking a school.

At 27 I feel far from knowing what is “cool” with the kids any more these days, so idk how they would perceive these jerseys. That being said, when a kid like the one that was being looked at by Virginia Tech is considering us as well, these are the type of things that COULD push him in our direction, as stupid as that may sound.

Wildwood you have to start at point a to get to point c. Point A is having the facilities, amenities, and even uniforms that appeal to kids and put us on par with big time, first class programs. Point B is using these assets to win key recruiting battles that could allow us to bring in kids we otherwise may not have had a chance with. After you get the talent, point C is winning. All the big time programs do and know this.

The biggest and best example is university of Oregon. Home school of Phil Knight, founder of Nike (ALL of the kids these days want to wear Nike by the way). Years ago they had an average football program, never even hear about their basketball program. What do they do? Build a 1 billion dollar athletic facility that is like one giant  batcheler pad (I’m serious) and introduce 164738173 different loud and bright Nike uniforms and even a super crazy basketball court. Where are they now? Perennially in the running and in the top 25 in football and perennially in the top 25 and a top 6 seed in the tourney in hoops. Lots of kids that went to Oregon said it was specifically for these reasons, and everyone started copying the model.

You clearly don’t understand what coaches ties to Lebron and Nike have already done for us with recruiting, this stuff makes a HUGE difference. Pretty sure those win totals are ticking up as we make these changes.

Any thoughts Yak?

Last edited by Duques102 (5/15/2019 2:28 pm)

Simms wrote:

Duques102 wrote:

yak-rbc wrote:

Actually recruits seem to love it. And we already know the LeBron relationship is a huge selling point for recruits soooo

Yeah not to pile on but that was an aggressive post. No one said the logo is going to go out on the court and make a game winning shot. What is a PROVEN FACT is that recruits put a heavy emphasis on things like uniforms, facilities, amenities, athlete living areas etc. (basically everything but the academics) when picking a school.

At 27 I feel far from knowing what is “cool” with the kids any more these days, so idk how they would perceive these jerseys. That being said, when a kid like the one that was being looked at by Virginia Tech is considering us as well, these are the type of things that COULD push him in our direction, as stupid as that may sound.

Wildwood you have to start at point a to get to point c. Point A is having the facilities, amenities, and even uniforms that appeal to kids and put us on par with big time, first class programs. Point B is using these assets to win key recruiting battles that could allow us to bring in kids we otherwise may not have had a chance with. After you get the talent, point C is winning. All the big time programs do and know this.

The biggest and best example is university of Oregon. Home school of Phil Knight, founder of Nike (ALL of the kids these days want to wear Nike by the way). Years ago they had an average football program, never even hear about their basketball program. What do they do? Build a 1 billion dollar athletic facility that is like one giant  batcheler pad (I’m serious) and introduce 164738173 different loud and bright Nike uniforms and even a super crazy basketball court. Where are they now? Perennially in the running and in the top 25 in football and perennially in the top 25 and a top 6 seed in the tourney in hoops. Lots of kids that went to Oregon said it was specifically for these reasons, and everyone started copying the model.

You clearly don’t understand what coaches ties to Lebron and Nike have already done for us with recruiting, this stuff makes a HUGE difference. Pretty sure those win totals are ticking up as we make these changes.

Any thoughts Yak?

I'm 34. Am I no longer cool?

You very well may be. That was meant as more of statement that I myself admittedly am no longer hip to the most current trends out there as it relates to how kids dress/what they like.

Last edited by Duques102 (5/15/2019 2:36 pm)

Simms wrote:

Duques102 wrote:

yak-rbc wrote:

Actually recruits seem to love it. And we already know the LeBron relationship is a huge selling point for recruits soooo

Yeah not to pile on but that was an aggressive post. No one said the logo is going to go out on the court and make a game winning shot. What is a PROVEN FACT is that recruits put a heavy emphasis on things like uniforms, facilities, amenities, athlete living areas etc. (basically everything but the academics) when picking a school.

At 27 I feel far from knowing what is “cool” with the kids any more these days, so idk how they would perceive these jerseys. That being said, when a kid like the one that was being looked at by Virginia Tech is considering us as well, these are the type of things that COULD push him in our direction, as stupid as that may sound.

Wildwood you have to start at point a to get to point c. Point A is having the facilities, amenities, and even uniforms that appeal to kids and put us on par with big time, first class programs. Point B is using these assets to win key recruiting battles that could allow us to bring in kids we otherwise may not have had a chance with. After you get the talent, point C is winning. All the big time programs do and know this.

The biggest and best example is university of Oregon. Home school of Phil Knight, founder of Nike (ALL of the kids these days want to wear Nike by the way). Years ago they had an average football program, never even hear about their basketball program. What do they do? Build a 1 billion dollar athletic facility that is like one giant batcheler pad (I’m serious) and introduce 164738173 different loud and bright Nike uniforms and even a super crazy basketball court. Where are they now? Perennially in the running and in the top 25 in football and perennially in the top 25 and a top 6 seed in the tourney in hoops. Lots of kids that went to Oregon said it was specifically for these reasons, and everyone started copying the model.

You clearly don’t understand what coaches ties to Lebron and Nike have already done for us with recruiting, this stuff makes a HUGE difference. Pretty sure those win totals are ticking up as we make these changes.

Any thoughts Yak?

I'm 34. Am I no longer cool?

You're at the age where teens start to call you Mister. You're not as uncool as us ancients are, but to teens, you are now an "old head", and you become less cool by the day.
 

#Duquesne is trending #1 among Twitter in Pittsburgh.

Further evidence that this is a good thing. People are talking about it, including a lot of local sportswriters.

Again, the rebrand was necessary, and in the humble opinion of someone who has helped drive brand recognition for global corporations (some of the biggest in the world), I see it as all good.

Now if we could re-tool some of our fan base, we'd be in a real good place.

I dig it. And I like the uni that’s mostly red/blue but with the electric accents.  This is bold stuff. It is fantastic.

I can’t wait to update my apparel .

Face wrote:

I will say this, while I do enjoy the current logo, the fact that the design company is very one-note with a lot of their graphics means that this logo lacks identity to me.

Rickabaugh Designs is the company in question. They have done a ton of college logos (including our current) that all look very similar. Look at:

RMU
Providence
Louisville
Abeline Christian
VCU
UCF
Northern Michigan
UMass
North Florida

... and plenty more. They’re all very clearly cut from the same cloth and it really feels mailed in. Font choices, borders, positioning of the mascot, it’s all very similar.

Give me something exciting and interesting that feels like it is of the university and I am on board. If they really use a lion I love how it’s plucked right from the seal and our ubiquitous (yet distinct) red rings.

I have been saying the exact same thing on Twitter the last few days.   Even naming the same schools.   

The tenants of a great logo are two fold.
1. Unique and distinctive.   You have that. 
2. Easily doodled.  - So young fans like kids can easily draw.   Think of the great logos.  Hartford Whalers, NYY, LA Dodgers. (interlocking LA) - easily doodled.  You have this. 

The gothic D or the stylized Gothic D are not recognized by the casual fan without the words Duquesne written under it.   It’s is easily confused with Duke or the Detroit Tigers.   This after people give it a chance doesn’t need Duquesne written under it.   It’s unique to Duquesne. 

Rebranding is not aimed at people that know the brand.  It would at aimed at getting more people to recognize the brand.   

And everyone wanted a marketing department that try new things.   You have that.  Give it a chance.   Dayton fans screamed at their logo change.  And now that simple logo says Dayton.

The school logo isn’t changing.  The rings aren’t changing.  Just the athletic department logo.   I embrace the change.

Last edited by A83 (5/15/2019 4:22 pm)