Because I don't think there's that much brand equity in the name itself. Lots of people are equally hard-pressed to name the teams in the A-10.

Sorry, I look at stuff that makes no sense and talk out loud sometimes.

I think there are re-branding opportunities for all of them. So far, the Big 10, which has gone to the "B1G" logo to identify itself, is the only one doing anything. I wouldn't worry about geographic discrepencies; I think these conferences are still sorting things out.

Simms, you're right about a higher recognition profile, but there's a difference between visibility and brand equity. The A-10 lacks the latter. Last season was the first since I've been following the program - and I go back to our first year in the conference, which was my freshman season - when I thought we got "enough" teams in the NCAA Tournament. Compare that to the Big East. They got teams into the tournament with losing conference records, simply because they were the Big East (and had undue influence on the selection committee, which never hurts). Listen, I'm not going to influence a name change. I'd love to see it, but more than that, I'd love to see Duquesne win 20 games a year and influence the recognition of our own brand.